2024 indibrand, Rice clean beauty brand “MIDHA” finds answers to skin concerns in eco-friendly rice
A whitening and moisturizing product that brightens skin from within is gaining popularity, thanks to its rice bran water base and patented “MIDHA Rice 8 Complex” technology. [COS’IN Korea, Reporter Han Ji-won] In Korea, makeup and skincare practices utilizing rice have a long and rich history. From the traditional “ssal-tteumul sesan” method of…