Otavio Zerbini Examines Structural Shifts Reshaping the Creator Economy Ahead of 2026
As the creator economy moves toward 2026, digital entrepreneur Otavio Zerbini emphasizes a shift from platform-driven visibility to long-term structural fundamentals. He argues that creators who build owned assets, durable systems, and demand-driven monetization models will outperform those reliant on reach or algorithmic momentum. According to Zerbini, success will increasingly depend on ownership, positioning, and…